Attracting and retaining talent is not an easy task for companies, especially considering the “cruising speed” that technological innovation has taken, as well as the great benefits of this for increasing productivity and creativity in companies.
But here I will talk about a concept, perhaps more impressive, that of the “Artificial Human” technology. When we talk about this concept, NEON Life basically comes to mind, a project incubated by Samsung and led by Pranav Mistry.
The Fourth Industrial Revolution is requesting millions of new jobs, some positions did not exist 10 years ago, to put a date and we know that there are millions of other future jobs that do not yet exist (but the people who will fill them if they were born). Now, how could they affect projects like the ones we already have on the table, such as NEON Life? Undoubtedly, an infinite world of new possibilities is open to us, in which there is a great need that the application of all these trends not only not affect the work environment of work teams, but also devise/design a plan so that all the people who are part of the organization understand that the inclusion of technology is not only positive for the company and its future, but also for the professional growth of each of the team members. Technology is not the enemy, but the ally of companies, which will force them to create a specific training and personal growth plan for each of their employees.
Naturally, robots have been occupying workplaces, entering a Tesla factory or any other car manufacturer… or many other manufactures and you will see it clearly… but on the other hand, we are talking about an opportunity to contribute a differential factor to the human capital of the organization. And it is that companies must work on aspects that machines are not going to apply yet. We are talking about creativity, emotional intelligence and curiosity.
But here it is a point ahead, because we are creating a virtual reality, so to speak, that will not only resemble us, but will also be able to interact with us as if it were another human. Can you imagine having a teacher based on Artificial Human technology? Or maybe a sales agent for an e-commerce portal? Or also an influencer of online marketing?
Hatsune Miku is a hologram that is already giving concerts, without going any further, in January 2020 it brought together 3,000 people in Barcelona at a price of 56 euros for a normal ticket and 170 for a VIP ticket. Using this pattern, validated and in commercial exploitation: who tells us that we cannot use a similar one in other contexts? Without a doubt, what the people of NEON Life are creating is a fully present future. And it is for this reason that companies that have access to these new technologies must react now and design a strategy so that the application of the benefits derived from the use of these technologies is integrated as quickly as possible into the work methodology that is being used. currently applying in the organization. The need to continuously work on the digital culture of all the people who are part of the company is now totally essential.
After the concept of Emotion as a Service, we are going to add the case of NEON Life and that is when I can mix everything and say that it is a totally possible and real project and that we will have it among us shortly and that this future Artificial Human will have a capacity impressive analysis of ourselves and that you will be able to exercise such interaction personalization that… judge for yourself!
Now let’s continue with the case of Synthesia, a powerful tool for creating engaging video content without the need for actors, film crews and studios. As you read it! We have gone from text-to-speech transcription and speech recognition to an AI that allows you to generate videos with an avatar based on “Artificial Human” in a matter of minutes.
I have always thought that the creation of automated content that humanizes the brand itself can be an opportunity for companies, but also a situation that should pivot professionals and companies that currently offer, for example, technical support for the creation of audiovisual content. Technological advances reactivate the proactivity of companies and they must accept it. Technological innovation will differentiate people and professionals in those who have activated the “attitude factor” and those who do not. Which side do you want to be on?
As we said, with artificial intelligence a new world of interactive storytelling has opened. We are entering a new and amazing and for example, a very interesting case is the case of ReimagineAI with Albert Einstein.
And now, imagine that we add the power of GPT-3, a language model developed by OpenAI and released to the public in July 2020. This tool is capable, thanks to its 175 billion parameters, to generate content just by giving orders and in an understandable way for anyone. GPT-3 is artificial intelligence (AI) developed by OpenAI which is a company co-founded by Elon Musk and as we can see is earning all kinds of accolades for its ability to generate and write coherent stories, novels and even computer code. Can you imagine the power that would be to be able to mix everything?
About the author:
Joakim Vivas is a Former CTO & Multipotential. He is well experienced in Digital Transformation in Big Corporations, SMEs and StartUp companies. His main focus is to transform startups to scaleup companies, connecting business to the best technology and to lead this challenge, without forgetting quality in all processes and minimal impact on the end consumer